SAPPO launches new website platform

The South African Pork Producers’ Organisation (SAPPO) is proud to announce the launch of its newly redesigned website at

The new site features a streamlined, modern design with improved functionality and ease of navigation, designed to offer the ultimate user-friendly experience. It brings together the SAPPO family of brands into one site, including SA Pork, Pork 360, and the World of Pork. The new website also hosts SAPPO Selekt, a brand-new initiative that provides insights into farming and South Africa’s agricultural sector to help consumers better understand where their food comes from and how it is produced.

SAPPO actively positions itself as an innovator and leader in agriculture and, over the years, SAPPO’s industry interventions have yielded a significant impact. As the global landscape changes, SAPPO is constantly looking for new ways to unlock value for the South African pork industry. Therefore, it is important for us to showcase the best of our industry to consumers, while providing essential information to help pork producers make well-informed decisions about their businesses’ sustainability and profitability.

The new website exhibits SAPPO’s portfolio of strategic industry interventions in the pork value chain, while simultaneously creating an engaging digital experience. We would also like to thank the amazing team at Distinct, a division of Chemuniqué, who have worked with us over the past few weeks and months to bring this vision to life.

Johann Kotzé, chief executive officer of SAPPO

The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.