SA Pork
Consumer education
Consumer education focuses on a range of innovative marketing campaigns for pork as a category. With the objective of growing pork consumption, consumers are educated about the health and nutritional value of pork and pork products.
More information
For more information, contact Christian Zimelka.
Christian Zimelka
Head of Consumer education
"As a protein source and a contributor to nourishing people on the planet, the pork industry plays an important role in food security."
Christian Zimelka
Christian Zimelka is the head of the Consumer Education unit at SAPPO. He has always been passionate about branding in the agricultural category. He has an immense respect for its people and for the passion they have for what they do. He has also seen the opportunities to build a positive and updated perception of this industry to the consumers of today. Christian believes that product integrity and transparent communication in an honest, truthful, and meaningful way will drive agriculture forward. Previously, Christian co-founded Vega School and he is an astute branding and design specialist.SAPPO advertising
SAPPO partners with strategic media partners and retailers to increase both the frequency of pork consumption and to realise higher market penetration.
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Where we advertise
Recent activity
Let's Talk Fresh
SA Pork teams up with Striker Food for exciting in-store promotion
The team at SA Pork is thrilled to announce an innovative in-store fresh pork sales ...
18
Jul
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Let's Talk Fresh
Celebrating our winter Christmas campaign with SA Pork
We are excited to share with you our SA Pork winter Christmas campaign, designed to ...
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Let's Talk Indepth
Celebrating our Easter extravaganza with exclusive insights just for you
As the Easter season unfolds, we’re happy to inform you that our Easter campaign has ...
27
Mar
Mar
Let's Talk Indepth
SAPPO consumer education 2024
As we progress into 2024, our team at SA Pork is passionately navigating the fast-paced ...
31
Jan
Jan
