Consumer education

Consumer education focuses on a range of innovative marketing campaigns for pork as a category. With the objective of growing pork consumption, consumers are educated about the health and nutritional value of pork and pork products.

More information

For more information, contact Christian Zimelka.

SAPPO advertising

SAPPO partners with strategic media partners and retailers to increase both the frequency of pork consumption and to realise higher market penetration.

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Where we advertise

Recent activity

Let's Talk Indepth

Partnering for pork

On a recent trip to Cape Town, Christian Zimelka, head of consumer assurance at SAPPO, ...


Many opportunities await SA’s pork industry

Johann Kotzé, CEO of the South African Pork Producers’ Organisation (SAPPO), was recently interviewed by ...


Taaibosch Piggery on Landbouweekliks

The Landbouweekliks team and presenter Theodore Jantjies recently visited Taaibosch Piggery. One of the interview ...

Let's Talk Fresh

SA Pork hosts year-end media luncheon

On Wednesday 1 December, SA Pork hosted a year-end luncheon in Cape Town to thank ...

Let's Talk Fresh

SAPPO Media Day 2022

The South African Pork Producers’ Organisation (SAPPO) closed off the year by inviting the media ...