Consumer education

Consumer education focuses on a range of innovative marketing campaigns for pork as a category. With the objective of growing pork consumption, consumers are educated about the health and nutritional value of pork and pork products.

More information

For more information, contact Christian Zimelka.

SAPPO advertising

SAPPO partners with strategic media partners and retailers to increase both the frequency of pork consumption and to realise higher market penetration.

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Where we advertise

Recent activity

Let's Talk Fresh

Feedback from the 2023 SAPPO AGM

On 7 September 2023, SAPPO invited all ordinary, associate, and corporate members to attend its ...

Let's Talk Fresh

2023: SAPPO in review

While we seem to be sailing in calmer waters following a battering from listeria, COVID-19, ...


Session 1: The relationship between you and your consumer – Suzy Brokensha

Understanding consumer perceptions and expectations As our society becomes more connected, an important question arises: ...

Let's Talk Fresh

AI in the kitchen

We recently had an exciting and interesting experience in Cape Town when SA Pork commissioned ...

Let's Talk Indepth

SA Pork myth busters

SA Pork has laid the foundation for a new ‘myth busters’ campaign that will kick ...