SA Pork
Consumer education
Consumer education focuses on a range of innovative marketing campaigns for pork as a category. With the objective of growing pork consumption, consumers are educated about the health and nutritional value of pork and pork products.
More information
For more information, contact Christian Zimelka.
Christian Zimelka
Head of Consumer education
"As a protein source and a contributor to nourishing people on the planet, the pork industry plays an important role in food security."
Christian Zimelka
Christian Zimelka is the head of the Consumer Education unit at SAPPO. He has always been passionate about branding in the agricultural category. He has an immense respect for its people and for the passion they have for what they do. He has also seen the opportunities to build a positive and updated perception of this industry to the consumers of today. Christian believes that product integrity and transparent communication in an honest, truthful, and meaningful way will drive agriculture forward. Previously, Christian co-founded Vega School and he is an astute branding and design specialist.SAPPO advertising
SAPPO partners with strategic media partners and retailers to increase both the frequency of pork consumption and to realise higher market penetration.
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Where we advertise
Recent activity
Let's Talk Fresh
Feedback from the 2023 SAPPO AGM
On 7 September 2023, SAPPO invited all ordinary, associate, and corporate members to attend its ...
14
Sep
Sep
Let's Talk Fresh
2023: SAPPO in review
While we seem to be sailing in calmer waters following a battering from listeria, COVID-19, ...
07
Sep
Sep
PigX
Session 1: The relationship between you and your consumer – Suzy Brokensha
Understanding consumer perceptions and expectations As our society becomes more connected, an important question arises: ...
01
Sep
Sep
Let's Talk Fresh
AI in the kitchen
We recently had an exciting and interesting experience in Cape Town when SA Pork commissioned ...
14
Aug
Aug
Let's Talk Indepth
SA Pork myth busters
SA Pork has laid the foundation for a new ‘myth busters’ campaign that will kick ...
31
Jul
Jul
