Consumer education

Consumer education focuses on a range of innovative marketing campaigns for pork as a category. With the objective of growing pork consumption, consumers are educated about the health and nutritional value of pork and pork products.

More information

For more information, contact Christian Zimelka.

SAPPO advertising

SAPPO partners with strategic media partners and retailers to increase both the frequency of pork consumption and to realise higher market penetration.

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Where we advertise

Recent activity

Let's Talk Fresh

Embrace winter with our new pork recipes

As the cold of winter finally envelops us, the timing couldn’t be better. We’re in ...

Let's Talk Indepth

Celebrating our Easter extravaganza with exclusive insights just for you

As the Easter season unfolds, we’re happy to inform you that our Easter campaign has ...

Let's Talk Indepth

SAPPO consumer education 2024

As we progress into 2024, our team at SA Pork is passionately navigating the fast-paced ...

Let's Talk Indepth

SA Pork December 2023: A leap forward in communication

We’re pleased to present the outcomes of our promotional efforts across various digital and print ...

Let's Talk Fresh

Welcome to 2024

2024 is going to be an interesting year with numerous challenges, both at home in ...