In effort to expand customer outreach in what is already the largest volume market for U.S. pork, the United States Meat Export Federation (USMEF) launched the promotional campaign “I Love U.S. Pork,” in Mexico, according to a release from the organization. Funded by the National Pork Board, these events give participants new ways to prepare and serve U.S. pork dishes.
The campaign began in August and is set to run through December. It features a social media component, as well as restaurant and in-store retail activities.
The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.