The first three campaigns with national retailers will commence shortly.
In every instance, it is supported by in-store promotions with cooking and distributing recipes to consumers.
Shoprite: 29 April – 5 May
Pick ‘n Pay: 22 May – 2 June
Food Lovers Market: 3 – 9 June
The final in-store demo allocation and the provinsional media schedule for Shoprite are attached.
The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.