Burger King rebrands as Bacon King (but drops ‘ham’ from the word ‘hamburger’)

(Source: Business Insider, Radio 702)

South Africans really wanted bacon burgers, Burger King South Africa announced in August, so after six years in this country it would be dropping its status as an all-halaal chain to feed that demand at some of its outlets.

From earlier in this month pork is now on the menu, but Burger King was clearly worried about just how that would be received, so much so that it dropped the word “ham” from their hamburgers, “to be more respectful of” its halaal client base.
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The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.