“SAPPO was able and ready to launch digital communication campaigns within days of the lockdown starting, and this has paid off handsomely in terms of consumer engagement,” says SAPPO’s marketing manager, Marieta Human.
Following onto the previous campaigns, which ended last Friday, it was decided to add an interesting extension to SAPPO’S #YesMrPresident campaign on the platforms of You, Drum and Move, which are ideally positioned in terms of the target market for SA Pork.
Subscribers and followers of these digital publications will be reached via newsletters, editorial content, boosted Facebook posts and Twitter. Pork recipes with basic ingredients which are easy to prepare, is part of the campaign.
A competition element in which 240 lucky consumers from You, Drum and Move can each win a R250 food voucher from Shoprite/Checkers or USave will add an attractive incentive for consumers to support SAPPO’s #YesMrPresident campaign.
The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.