23
Jun

Albert Heijn introduces DNA traceability system for branded pork

Posted on 23 June 2020 by SAPPO

Source: Aidan Fortune, GlobalMeatnews.com, 17 June 2020, photo credit: Shutterstock/Billion Photos/The Indian Practitioner

Dutch retailer Albert Heijn has implemented the Beter Leven system for its branded pork products in response to growing consumer demand for greater transparency in the food chain.
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The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.

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