What is on the consumer’s mind?

Source: SAPPO Weekly Update, 23 October 2020, photo credit: Rawpixel.com/Shutterstock.com/mg Magazine

Various topics were placed in the spotlight at the Consumer Goods Council of South Africa’s annual summit last week. Of the points raised include:
• What must be done from the government’s side to make access to the retail environment easier.
•  A better understanding, evaluation of the value of data is needed to understand the consumer better.
• The revitalisation of the township economy in South Africa can create sustainable jobs, reduce inequality, and address the current poverty and inequality.
• Sustainable job creation is important.
• e-Commerce will be an enabler for economic growth post-Covid-19.
• Customer service is key to ensure consumer loyalty.
• Closer contact between retailers and suppliers are necessary to produce resilient data in the supply chain.
• Understanding data is a business function. It needs to be championed at an executive level and instilled into an organisation’s culture.
• Identifiers and common language are important factors that underpin the integration of quality data.
• Good quality products at affordable prices are crucial.

The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.