With Easter now behind us, it’s hard to believe we are already approaching the middle of the year. This past Easter proved to be highly effective for promoting pork across various audiences in print and on social media platforms. Given that Easter is one of the most significant times of the year to communicate the benefits and value of pork, it was crucial that we conveyed not only the intrinsic value of pork but also its potential as a centrepiece for Easter celebrations. Many of the recipes promoted, in conjunction with our pork facts, focused on family roasts and cost-effective meal options. Our own SA Pork social media campaign achieved the following metrics for March 2024 (as Easter weekend occurred at the end of this month)
As for our media partners, we entered the season with a blend of print and digital strategies to reach the audiences of various publications, including You, Huisgenoot, Bona, MyKitchen, rooi rose, SA Cricket, Women & Home, Gourmet Guide, Farmer’s Weekly, Sunday Times, and SA Garden and Home. Here are a few of the advertisements placed over the course of the past month.
The results from our media partners for the month of March were as follows:
Media (print)
- Community: 8 219 686
- Print run: 483 425
- Readership: 6 276 129
Media digital
- Impressions: 9 135
- Reach: 904 557
- Engagements: 15 576
We are pleased with these results and eagerly anticipate our next campaign, which will promote pork during the winter months. Until next time!
