SA Pork has undergone a massive marketing campaign throughout the course of this year to reach and educate consumers around the delicious dishes that can be made with pork as the hero.
This campaign features SA Pork recipe adverts in a number of magazines and on several digital platforms, targeting various markets. The adverts, featuring a new ‘scan and get the recipe’ concept, will assist SA Pork to measure engagement and determine which recipes work better and generate more interest. Furthermore, the design of the pink QR code logo will support the in-store campaigns where SA Pork QR code stickers are placed on various fresh pork products in retail outlets to encourage customers to scan and access recipes on the SA Pork website and enter into the various competitions on offer.
As December is around the corner – one of our biggest months in the pork calendar – the team at SA Pork has booked the placement of various adverts that will appear in these print publications, all in conjunction with various supporting social media activities. Keep an eye out for our adverts in the following magazine publications and online: Huisgenoot, You, Drum, Fair Lady, Tuis|Home, Sarie, Sarie Gesond, Food & Home, True Love, Taste, SA Rugby, SA Cricket, Fresh Living, My Kitchen, Kom ons braai, Lose It!, Bona, Kersfees/Christmas, Laduma, Gourmet Guide, Country Cooking, and Modern Wellness.
