China: Changing consumer trends influencing the pig sector

It’s obvious why this is an important discussion since commercial activity can only be sustained if driven by consumer wants and desires in a market economy. The Chinese economy isn’t any different to western economies in this regard – although we can expect that Chinese consumers will have different habits and purchasing behaviour (and that there may be some state interference in market signals).
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The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.