SA Pork is thrilled to announce that pork is making its debut on radio this holiday season! Thanks to the success of our pork facts campaign over the past year, we’re now leveraging radio as a powerful medium to spotlight the intrinsic value of pork – including its affordability, value for money, versatility, and irresistible flavour.
Historically, radio wasn’t part of our media mix due to challenges in promoting recipes via this platform. However, this campaign focuses on highlighting the value for money and inherent benefits of pork, making radio the perfect choice to amplify our message.
Six weeks of festive cheer, starting on 19 November
- 570 ad flightings (approximately 30 seconds each)
- 21 different adverts
- 10 stations: Metro FM, Radio Sonder Grense, Ukhozi FM, Umhlobo Wenene FM, Lesedi FM, Thobela FM, Motsweding FM, Radio 2000
- Nine provinces: Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, Mpumalanga, Northern Cape, North West, Western Cape
- Six languages: Afrikaans, Sepedi, English, Setswana, Sesotho, Xhosa, Zulu
Want to hear one of our radio ads? Click here to listen in Afrikaans, English, Sepedi, isiZulu, Sesotho, Setswana, or isiXhosa.
