Featured in this episode

SAPPO farmers are able to produce more with fewer resources thanks to the advancements in new processes, technology, science and genetics.

An increasing global population that has surpassed 8 billion people means that farmers have to produce more with fewer resources. They can no longer farm the same way they did 20 or even 10 years ago. Science is offering a helping hand though, particularly when it comes to genetics.

A few misconceptions remain when it comes to livestock rearing. Genetics companies do not genetically modify organisms, but rather use research to select the healthiest animals from the best bloodlines to breed with, based on a farm’s needs.

Together genetics, health, feed, environment, and farm management help to create high-quality meat, while keeping the animals’ well-being in mind, coupled with respect for the natural world.

Watch our short film which dismantles misconceptions about genetics in livestock farming and how selecting the best bloodline allows for responsible and sustainable breeding.

SAPPO is contributing to making agriculture more environmentally friendly, sustainable and future-focused by working alongside farmers who produce pork across southern Africa.

Credits

Director JENNY-LEE SCHOEMAN
Executive producer KIRBY KRUGER
Director of photography KOBUS MARX
Camera operator MEEKAAEEL ADAM
Camera assistant AQEELAH PERSENSE
Sound recordist LIEZL DURAND
Offline editor JENNY-LEE SCHOEMAN
Online editor MATTHEW JAMES
Final mix MATTHEW GARDNER, LIEZL DURAND

Danbred
PIC
TOPIGS NOrsvin
Taaibosch Piggery

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