Consumers used to want farmers to be local, healthy or safe, but a new word is topping the chart this year, according to a new global study by Cargill. In a word, consumers want farmers to be sustainable.
Cargill found half the 4,000 people surveyed in the U.S., China, Mexico and Spain saw a farmer, primarily, as a “person who feeds the world.” Just 25% chose “steward of the Earth’s natural resources”—perhaps reflecting that one-third of contributors doubted the long-term sustainability of today’s agriculture.
Read more
The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.
