As spring starts to make its presence felt, despite the occasional chilly burst of cold weather and even snow, the team at SA Pork has seized the opportunity to embrace the season. With South Africans dusting off their braais to celebrate Heritage Day, we’ve been working to remind everyone that fresh pork cuts should be a staple at every braai. Pork offers incredible value for money, with various cuts perfect for grilling over an open fire, resulting in mouthwatering meals.
Throughout September, we focused on promoting fresh pork and highlighting the versatility of different cuts. Our campaign shared helpful tips, recipes, and mouthwatering treats across multiple digital platforms, including Facebook, YouTube, Instagram, and TikTok, all designed to drive traffic back to our SA Pork website.
To add to the Heritage Month celebrations, we reintroduced our popular SAPPO Selekt series, Season 1. This video series celebrates our farming heritage by profiling a selection of South African pork producers. These snapshots delve into the lives of farmers who are more than just producers – they are custodians of the land, passionate about caring for their communities and wildlife and ensuring sustainable farming practices that protect the environment for future generations.
The results are in (1–25 September), and we’re thrilled to share the impressive impact across all our platforms:
- Impressions: 13 108 095
- Engagements: 3 721 589
- Link Clicks: 108 327
- Video Views: 9 117 216
We’re excited to keep the momentum going as the campaign continues into October and early November, leading to our festive Christmas campaign launch on 15 November.
Don’t miss out – visit our website to explore our heritage campaign, where you’ll find tips, tricks, and expert advice on how to grill the perfect pork cut over glowing coals.
Until next time!
Your team at SA Pork
The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.
