The team at SA Pork will focus on the festive season, celebrating Christmas with the theme: “From festive feasts to summer braai favourites”. This campaign will include a variety of recipes catering to everyone, from those staying at home and cooking with their trusted ovens to holidaymakers relying solely on braai facilities during the festive holiday period.
Print and digital campaign summary
The 2024 SA Pork festive campaign aims to position pork as the versatile protein choice for traditional Christmas and summer braai gatherings. This campaign strategically targets diverse consumer segments across various LSM groups, highlighting pork’s adaptability for festive entertainment and economical family meals. Key messages include:
- A Christmas recipe for every table and flavour
- From fancy to family-style
- Summer, sun, sizzling pork
- Proudly South African pork celebrations
The primary campaign hashtags will include #SAPork, #Christmas, and #FestivePork, with secondary hashtags #PorkRecipes, #PorkBraai, and #ChristmasCooking.
2023 campaign performance metrics
- Social media reach: 9 813 418
- Content engagements: 2 166 990
- Link clicks: 58 643
Building on the success of our 2023 festive campaign, which reached over 9,8 million South Africans and generated over 2 million engagements, our 2024 campaign aims to boost engagement by 15% while delivering content cost-efficiently.
Recipes
A Christmas recipe for every table and flavour (ranked according to suitability from the highest LSM to the lowest)
Five-star Gammon with citrus glaze, potato roasties, and blue cheese pears
A show-stopping festive centrepiece that combines succulent gammon with a sophisticated citrus glaze, perfectly crispy potato roasties, and elegant blue cheese-stuffed pears. This delicious recipe balances sweet, savoury, and tangy flavours for an unforgettable dining experience.
Ginger gammon with creamy polenta or mash, apple chutney, and rich gravy
This festive twist on traditional gammon features warming ginger and aromatic spices. It is served with creamy polenta and homemade apple chutney. This dish strikes the perfect harmony between a special occasion and home-style cooking.
Christmas porchetta with bacon and herbs
An impressive Italian-inspired festive roast that combines a butterflied pork loin wrapped in streaky bacon and fragrant herbs. The meat is rolled and slow-roasted, creating a show-stopping centrepiece with a crispy exterior and succulent interior.
Honey mustard roast leg of pork
This classic festive roast features a succulent leg of pork glazed with honey and mustard. This reliable recipe yields a beautiful golden-brown exterior and tender, flavourful meat. It’s ideal for special occasions and straightforward to prepare.
Platter of pork chops with grilled apples and cabbage wedges
A family-friendly festive platter that features juicy pork chops paired with sweet grilled apples and charred cabbage wedges. This crowd-pleasing dish combines traditional flavours in an easy-to-prepare format perfect for sharing.
Festive wraps with chilli pork and veggie chunks
A colourful and satisfying dish that transforms affordable pork cuts into a festive delight. These wraps combine tender spiced pork with colourful vegetables and can be customised with either fresh chillies or chakalaka for added heat, making them perfect for gatherings.
Christmas pie with creamy pork and carrot and potato filling
This hearty and comforting festive pie turns simple ingredients into a special occasion dish. The creamy filling combines tender pork with seasonal vegetables, all wrapped in golden pastry. It is ideal for sharing with family.
Festive fricadels with Christmas spices and crispy pap balls
This dish combines warmly spiced pork fricadels with crispy fried pap balls, a South African holiday favourite. It is economical yet memorable, bringing a festive flair to familiar comfort food, perfect for family celebrations.
Festive summer braai recipes
Greek-style pork chop platter
Pork chops seasoned with a Greek-style lemon and herb rub are braaied to caramelised perfection. They are served atop a bed of whipped hummus and yogurt and drizzled with a chunky green olive vinaigrette.
Blackened pork steak roosterkoek with pickle juice dressing
Pork neck steaks coated with Cape Herb & Spice Louisiana cajun rub and smoky braai seasoning, braaied until charred, then drizzled with a tangy pickle juice mayo dressing and served on freshly grilled roosterkoek.
Pork rib kota
Kota is the Gauteng love child of a bunny chow and a Gatsby. This creation features a quarter loaf loaded with saucy pork rib meat, slap chips, and cheese, topped with a fried egg.
Umngqusho with smoky pork
This is a unique take on umngqusho. It features pork marinated in a Smokehouse BBQ Rub and smoked braai salt, enhanced with vibrant peppers for a smoky flavour.
Print magazines
If you’re a fan of these top-notch magazines, keep an eye out for our advertisements in the following titles: DRUM, Weg!, Go!, Platteland, Huisgenoot, YOU, Tuis, Home, TASTE, BONA, Food & Home, Garden & Home, Getaway, Woman & Home, SA Cricket, Rooi Rose, Essential Flavours, High-Flyers, My Kitchen, Bruis, A-Z of Diabetes 2024, Modern Mom, Mother & Child, House & Garden.
The SA Pork team would like to thank you for your continued support and partnership throughout the year. May your festive season be filled with joy, laughter, and moments of rest and renewal with family and friends. We look forward to reconnecting in the New Year with exciting updates and fresh marketing activities to share.
Until then, have a blessed Christmas and a wonderful start to 2025!
