The SA Pork Retail Kit was launched in late November last year, marking a significant milestone for South Africa’s pork industry. Initially, just under 150 kits were printed and distributed to butcheries and retailers eager to compellingly promote pork. These kits helped drive pork sales and played a key role in educating customers about pork’s nutritional value while dispelling common myths and misinformation.
Due to overwhelming demand, an additional 150 kits are now being printed to accommodate more butcheries and retailers looking to run exciting promotions throughout the year. If you missed out the first time, now is your chance to get involved!
What’s inside the SA Pork Retail Kit?
Each kit is packed with high-impact point-of-sale materials designed to attract customers, boost engagement, and increase sales. Here’s what you’ll find inside:
- Recipe posters & pork fact posters – Inform and entice customers with delicious meal ideas and key pork facts.
- Shelf talkers & floor stickers – Grab attention with bold, high-visibility aisle messaging.
- Competition entry boxes & leaflets – Drive customer participation in in-store promotions.
- Flag bunting & shelf wobblers – Add vibrancy and movement to your pork display.
- Caps & aprons for staff – Create a professional and cohesive look in your store.
As an added bonus, each kit has exclusive access to a digital library of ready-made social media content, helping butcheries and retailers connect with their customers online. These posts are designed to drive foot traffic, educate customers on the benefits of pork, and promote in-store specials.
Each complimentary kit contains 42 premium point-of-sale materials, delivered straight to your door – at no cost!
Tracking success
As Peter Drucker famously said, “You can’t manage what you can’t measure.” We encourage participating retailers to track pork sales and share photos of their in-store displays. Your feedback will help shape future campaigns and ensure the continued success of the SA Pork Retail Kit initiative.
Register your interest today!
The second batch of SA Pork Retail Kits is in production and will be ready for distribution by mid-March. Availability is limited, and demand is expected to be high –so don’t miss out!
Interested? Do you know a retailer who could benefit?
Click here to order your kit: https://sapork.org.za/retail-kit/, or share this link with others who might be interested.
