Our team at SA Pork is thrilled to announce the launch of the official 2025 Pork Easter Campaign — and it’s all about bringing loved ones together over truly memorable meals. This year, we’re turning Easter into a celebration of flavour, family, and festivity with our Easter Feast campaign, encouraging South Africans to make pork the star of their Easter tables.
Make Easter Sunday special
At the heart of the campaign is the Easter Sunday feast — a delicious invitation to elevate your celebration with four indulgent, show-stopping pork roasts that are guaranteed to impress:
- Pork shoulder stuffed with pear and Parmesan
- Slow-roasted fennel seed pork belly with confit potatoes
- Miso honey pork chop rack
- Apricot and mustard pork shoulder roast
These recipes are designed to bring people together around the table with rich flavours and festive flair — the kind of meals that make Easter unforgettable.
Casual brunches & outdoor feasts
But Easter isn’t only about Sunday roasts — it’s also a chance to relax, unwind, and enjoy the beautiful autumn weather. That’s why we’ve extended our recipe collection to include laid-back brunches and al fresco feasts that showcase pork in exciting, easy-going ways:
- Pork Cornish pies
- Pork fillet burrito bowls
- Tuscan pork rolls
- Honey barbecue pulled pork buns
- Spiced pork phyllo rolls
- Home-made pork leg ravioli with tomato sauce
These dishes prove that pork is as perfect for picnics as it is for plated roasts.
Lighter, fresher options for Easter
For those craving something lighter, our campaign also features three fresh and vibrant autumn salads where pork takes centre stage as a protein-packed, flavour-rich addition:
- Pulled pork salad with citrus and spring onion
- Pork salad with crispy rice
- Pork burrata salad
Colourful, refreshing, and full of texture — they’re the perfect complement to your Easter menu.
All recipes now live!
Every recipe is featured on our brand-new Easter landing page, designed to inspire South Africans with flavour, festivity, and flair. We’ve worked hard to create an eye-catching online experience filled with vibrant images, mouthwatering descriptions, and easy-to-follow instructions — all designed to drive traffic, inspire cooking, and boost pork sales ahead of Easter.
Keep your eyes on our social media channels, where we’ll be rolling out beautiful content to build excitement and direct consumers straight to the site in the lead-up to Easter weekend (April 18–21). Our campaign is built for high engagement — and we can’t wait to see how South Africans respond!
Looking ahead
We’re confident that this Easter campaign will create a significant boost in pork awareness, traffic to our platforms, and in-store activity. We’ll be reporting back on all the campaign results in the April edition of the newsletter — so stay tuned!
Until then, let’s make this Easter a celebration to remember — with pork on every table and joy in every bite.
