As the last cold fronts rolled out, SA Pork wrapped up a winter campaign that kept pork front and centre of family tables across South Africa. Building on July’s results (presented in our previous newsletter), the campaign delivered a consistent wave of impressions, reach, and engagement from June through to August — proving that pork truly is the hero of hearty, winter cooking.
By the numbers: Winter 2025
- Total impressions: 96,1 million
- Total reach: 41,3 million
- Clicks: 582 915
- Engagements: 11,7 million
- Video views: 30,8 million
Breaking it down:
- June set the tone with 50,4 million impressions and 6,57 million engagements.
- July kept momentum strong with 45,7 million impressions and over 12,9 million video views.
- August, while a smaller campaign, still drove over 10,1 million impressions and 1,7 million engagements — extending the conversation into early spring.
A season that connected
What these numbers reveal is more than reach; they reflect resonance. Families didn’t just see pork — they engaged with it, cooked with it, and celebrated it as part of their seasonal traditions. As we close the book on winter, the foundation is set. With “Think Smart. Think Pork” now live, we’re excited to carry this momentum forward into spring and beyond, showing South Africans that pork is not just for comfort food, but the smart choice for every season.
