Spring arrived across South Africa with renewed energy, and with it, a clear shift in consumer behaviour. SA Pork’s Think Smart. Think Pork! campaign platform continued to grow in strength through quarter 3, marking a season where smart choices, flavour, and value aligned perfectly for households and retailers alike.
With rising beef prices and supply pressures still shaping consumer decisions, spring created the ideal moment to remind South Africans that pork remains a flavour-rich, affordable, and versatile option. The message landed. Digital activity surged across platforms, with audiences not only viewing content but actively engaging, sharing, and seeking out more ideas on how to bring pork into everyday meals
Print media’s reach remains strong
While digital led the charge, print proved once again that it remains an essential channel for broad, national impact. Between July and September:
- Total community reach: 13,6 million
- 1,27 million copies were distributed nationwide
- SA Pork’s digital community reach: 39,5 million
- SA Pork’s digital engagement: 8,6 million
This ensured that the spring message travelled confidently into homes across provinces, communities, and income groups. Partnerships, premium placements, and sharply crafted creative kept the campaign front of mind all season. The “Think Smart. Think Pork!” campaign continued to generate value far beyond media spend, amplifying reach and strengthening the category in a competitive landscape.
Suzy keeps conversations warm
Spring also saw Suzy’s presence continue to flourish. Her friendly, informative, and flavour-forward content resonated deeply with consumers, reinforcing the brand message and keeping pork top of mind in kitchens across the country. Personality-driven content once again proved its ability to deepen audience connection.
A season owned by pork
Spring didn’t just bring warmer weather; it brought momentum. With strong digital performance, meaningful print visibility, and a growing appetite for smart, affordable proteins, SA Pork closed Quarter 3 in an exceptionally strong position. South Africans aren’t only thinking smart, they’re thinking pork.
As we step into the months ahead, SA Pork will continue building on this foundation, offering more inspiration, more education, and even more reasons for households to choose pork with pride.
