As the winter chill flowed through July and into August, South Africans kept turning to hearty bowls, soulful stews, and pork continued to shine as the hero of the season. Building on the bold momentum of June, July brought another wave of mouthwatering recipes, engaging content, and inspiring conversations around pork as the ultimate winter comfort food.
Soup season stays strong
From rich broths to rustic casseroles, July’s creative direction leaned into the flavours families crave most during the colder months. Consumers embraced the campaign, showing us once again that pork is not only versatile, but a natural fit for the heart of winter cooking.
By the numbers: July’s impact
July’s campaign results speak for themselves:
- SA Pork reached over 20,6 million people, delivered 45,7 million impressions, and drove 237 176 clicks.
- Engagement stayed strong, with 5,14 million interactions and more than 12,9 million video views.
- Suzy’s network extended our reach, connecting with 279 024 people, driving 33 982 clicks, and sparking 27 302 engagements.
A season of momentum
With these figures, July solidified pork’s position as a go-to winter protein. The results reflect more than just numbers – they demonstrate how creative risk, strong partnerships, and fresh storytelling are reshaping the way South Africans see pork.
Looking ahead to spring
To our partners, creators, and collaborators, thank you for making July another milestone month. As winter draws to a close, we’re excited to welcome spring with our bold new campaign: “Think Smart. Think Pork!”
This campaign reframes pork as not just an alternative, but a smart, versatile, and affordable choice for South African households. With rising food costs and shifting consumer habits, Think Smart. Think Pork! invites families to make confident, informed choices about what’s on their plates.
We look forward to reporting on the impact of this campaign in the months ahead — and to showing how pork is ready to take its place as the protein of choice for every season.
