Christian Zimelka, head of consumer education, and SAPPO’s chief executive officer, Johann Kotzé, recently conducted a three-day trip to Cape Town to meet with all the media that SAPPO has partnered with so far this year.
The main aim was to share with them SA Pork’s strategic intentions for the remainder of 2022, as well as into 2023. This includes the use of QR codes across various communication channels, as well as our activities at point of sale. We also introduced them to SAPPO Selekt and explained why and how we intend to close the gap between farmers and consumers through the series of short films that we have produced. We presented the prototype advertisements that will be used to drive their audiences to our new SAPPO Selekt YouTube channel where consumers are able to view all six of the first season’s videos.
Some of the interesting points of discussion included the fact that consumers’ top-of-mind thoughts include the impact of Eskom on their lives, the fact that they want to continue cooking quality meals at home but also venture out into venues where they can enjoy good value for money, quality meals with an overall heightened dining experience.
The South African Pork Producers’ Organisation (SAPPO) coordinates industry interventions and collaboratively manages risks in the value chain to enable the sustainability and profitability of pork producers in South Africa.
