Over the past few months, SA Pork has partnered with retailers across the country to label pork products with SA Pork-branded QR code stickers. This initiative gives consumers direct access to pork recipes, as well as the opportunity a number of innovative competitions in which winners received vouchers at participating retailers.
These campaigns simultaneously gave SA Pork significant brand exposure and is empowering consumers with exciting recipes. SA Pork will continue these campaigns over the coming months. Look out for these ongoing campaigns:
- Spar Eastern Cape: 19 February to 5 March
- Spar Western Cape: 20 February to 6 March
- Eskort stores: 1–28 February
- Flying Pig: 1 February to 30 April