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How convenience store snacks and TikTok are heating up U.S. pork sales to Mexico

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Source: Jennifer Shike, Farm Journal’s Pork, 9 June 2021, photo credit: The Kitchn

Gerardo Rodriguez will never forget the day he watched the customer in front of him at the convenience store purchase a Coke and Twinkies. Not only was it an expensive snack, but it wasn’t the healthiest one either. He couldn’t help but think the pork industry could create a better snack option.

In his role as director of marketing for Mexico with the U.S. Meat Export Federation (USMEF), Rodriguez is always looking for ways to create more opportunity for U.S. pork in Mexico. He met with a research and development company to start coming up with ideas to use pork ham in a new way. 

“We found out that pork ham, when dehydrated and seasoned with different flavors, could be a great snack option for convenience stores,” Rodrigeuz says. “Compare a bag of Twinkies to a bag of these products coming from protein – nothing compares to the health value difference. Most of the products that are being sold in convenience stores are not very healthy, so we’re trying to find a way to create some better options for consumers.”
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