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Consumers speak up: Sustainable farmers wanted


Consumers used to want farmers to be local, healthy or safe, but a new word is topping the chart this year, according to a new global study by Cargill. In a word, consumers want farmers to be sustainable. 

Cargill found half the 4,000 people surveyed in the U.S., China, Mexico and Spain saw a farmer, primarily, as a “person who feeds the world.” Just 25% chose “steward of the Earth’s natural resources”—perhaps reflecting that one-third of contributors doubted the long-term sustainability of today’s agriculture. 
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