By now you’ve probably seen photos of empty grocery store meat cases caused by consumer panic buying over the COVID-19 pandemic.
210 Analytics LLC says meat department sales without deli surged by 76.9% over the week ending March 15, 2020, based on data from IRI.
Anne-Marie Roerink, principal and founder of 210 Analytics, a research and analytics firm, said, “During the week ended March 15, turkey registered the highest growth, nearly doubling dollar sales (+96.1%). Lamb increased sales by more than 50%. Beef and chicken, by far the largest categories, increased sales by $376 million and $183 million, respectively.” Fresh pork was up 89.2%.