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Consumer markets under pressure in 2020

Screen Shot 2020-06-09 at 1.49.43 PM

Source: Camilla Butler, Bizcommunity, 5 June 2020, photo credit: Diplomatic Courier

As coronavirus (Covid-19) shifts the global economic outlook into deep recession, reflecting the impact of social distancing measures on economic activity, no industry remains untouched.

The defining characteristic as to how consumer markets weather Covid-19 is their exposure to discretionary spend. Industries such as luxury goods, apparel and footwear, personal accessories and eyewear will find themselves under more pressure than those like packaged food, fresh food and hot drinks.
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