Advertisements, articles and recipes appear regularly in consumer and specialised magazines and in newspapers countrywide. Radio is also a popular medium used by SAPPO. These inform consumers not only of a healthy, tasty and modern pork eating experience, but also of the nutritional value of pork.
SAPPO presents pork promotions with the big retail groups annually. This includes advertising in various media, printed, digital, radio and television.
Special and educational publications appear from time to time to coincide with special occasions such as during the Christmas period to ensure that consumers are reminded of pork as an excellent choice for the Christmas menu. Pork recipes are also continuously distributed to consumers. Educational booklets, not only aimed at consumers but also among others, health practitioners are also distributed countrywide.
SAPPO uses its own social media platforms to promote pork. Consumer publications also regularly share the good news story of pork on their digital platforms.
SAPPO is a sponsor at the popular Stokvel events countrywide.
SAPPO sponsors and participates in chef competitions.
Training on professional pork cutting up techniques and cooking methods, among others in townships, woman groups, tertiary institutions and hotel and restaurant schools are conducted regularly.