South African pork producers have been involved in the promotion of their product for many years. With the help of experts and professional in the promotional and marketing fields SAPPO’s Promotions Committee continuously inform consumers of the virtues of pork by means of various media and projects. SAPPO conduct consumer and product research on a regular basis. Marieta Human is responsible for SAPPO’s consumer education and communication. She can be contacted on tel no 082 826 3173 or via email

The media most often used by the promotions team:

SAPPO - Consumer Education

Magazines, newspaper, television and radio advertisements

Advertisements, articles and recipes appear regularly in consumer and specialised magazines and in newspapers countrywide. Radio is also a popular medium used by SAPPO. These inform consumers not only of a healthy, tasty and modern pork eating experience, but also of the nutritional value of pork.

Joint promotions with retailers

SAPPO presents pork promotions with the big retail groups annually. This includes advertising in various media, printed, digital, radio and television.

Special publications

Special and educational publications appear from time to time to coincide with special occasions such as during the Christmas period to ensure that consumers are reminded of pork as an excellent choice for the Christmas menu. Pork recipes are also continuously distributed to consumers. Educational booklets, not only aimed at consumers but also among others, health practitioners are also distributed countrywide.

Social media

SAPPO uses its own social media platforms to promote pork. Consumer publications also regularly share the good news story of pork on their digital platforms.

Stokvel events

SAPPO is a sponsor at the popular Stokvel events countrywide.

Chef competitions

SAPPO sponsors and participates in chef competitions.

Training

Training on professional pork cutting up techniques and cooking methods, among others in townships, woman groups, tertiary institutions and hotel and restaurant schools are conducted regularly.

SAPPO - Consumer Education