Albert Heijn introduces DNA traceability system for branded pork

Screen Shot 2020-06-23 at 1.33.56 PM

Source: Aidan Fortune,, 17 June 2020, photo credit: Shutterstock/Billion Photos/The Indian Practitioner

Dutch retailer Albert Heijn has implemented the Beter Leven system for its branded pork products in response to growing consumer demand for greater transparency in the food chain.
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